In Marketing, a Product Can Be a Good or a Service

question 40

True/False

In marketing, a product can be a good or a service but not an idea.

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Definitions:

Contribution Margin

The amount by which a product's sales price exceeds its variable costs, indicating how much it contributes towards covering fixed costs and generating profit.

Sales Revenues

The income received by a company from its sales of goods or the provision of services, before any expenses are deducted.

Variable Costs

Variable expenses directly linked to the operational scale of a business.

Variable Costing

Variable costing is an accounting approach that includes only variable production costs (materials, labor, and overhead) in product costs, omitting fixed costs.