What Are Contact Efficiencies

question 29

Multiple Choice

What are contact efficiencies?

• A)The idea that adding an intermediary reduces the number of transactions in a market
• B)The idea that the Internet reduces costs of distribution
• C)The notion that intermediaries offer core competencies in logistics and distribution
• D)The efficiencies that arise from intrabrand competition
• E)The efficiencies gained when a company disintermediates its channel

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