Loyal Customers

question 1

Multiple Choice

Loyal customers

• A)are always more profitable than transient or transaction-oriented customers.
• B)should be retained at all costs.
• C)may cost more to serve than transaction-oriented customers.
• D)have a cost to acquire that exceeds the cost to retain.
• E)rarely increase their purchases from the selling company over time.

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Definitions:

Appropriate Response

An action or behavior that is deemed suitable or fitting for a particular situation or context.

Amygdala

A part of the brain's limbic system involved in processing emotions, especially fear and pleasure.

Thalamus

A brain structure that acts as a relay station for sensory and motor signals to the cerebral cortex.

Cortex

The outer layer of the cerebrum in the brain, involved in many complex brain functions such as memory, attention, perceptual awareness, and language.