To Gain Credibility with Engineers,marketers Should

question 21

Multiple Choice

To gain credibility with engineers,marketers should

• A)ask a lot of questions.
• B)push marketing research results.
• C)clearly explain the value and process of marketing.
• D)develop more than a superficial understanding of products and technologies.
• E)all of the above

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Definitions:

Organic solidarity

A concept in sociology that describes the social cohesion based on the interdependence of individuals in advanced, industrial societies, as opposed to the similarities in a more traditional society.

Door to door sales

The direct selling of products or services to consumers at their residences without prior invitation or appointment.

Secondary labour market

Refers to low-paying, insecure jobs with poor working conditions and limited opportunities for promotion, often contrasted with primary labour market positions that offer higher wages and job security.

Professions

Prestigious occupations that require specialized knowledge and are regulated by a governing body.