Link Farming Is a Type of Online Advertising Fraud Where

question 136

Multiple Choice

Link farming is a type of online advertising fraud where fraudsters attempt to:

• A) create a series of bogus Web sites, all linking back to a page, in the hope of increasing that page's results in organic search.
• B) pack a Web site with unrelated keywords in the hope of luring users who wouldn't normally visit a Web site.
• C) search keywords linked to rival ads in the hope of generating impressions without clicks to lower the performance rank of these ads.
• D) frame a rival by generating bogus clicks or impressions that appear to be associated with the rival, in the hope that this rival will be banned from an ad network.
• E) generate bogus impressions that can be linked back to a rival's ad to exhaust the rival's CPM ad budget.

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Definitions:

PA

Physician Assistant, a healthcare professional licensed to practice medicine with physician supervision.

Radiopaque Contrast Medium

A substance used in medical imaging to improve the visibility of internal structures in radiographic procedures.

Spinal Cord

The central nerve trunk that extends from the brain down through the vertebral canal and is responsible for transmitting messages between the brain and the rest of the body.

X-Ray Record

A medical image created by using X-rays to visualize the internal structure of the body, often used for diagnostic purposes.