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The three principles that characterize TQM are continuous improvement, teamwork, and:
Owned Media
Content and the platform you control as a brand, organization, or person.
Employee Advocacy
The promotion of an organization by its employees, who share their support for the company's brand, product, or services on social media.
Content
Anything that is published and presented on social media; pieces of original work that are distributed and consumed by audiences.
Context
The circumstances, background, or settings which add meaning to a specific event, statement, or idea.
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