Urban Legends The Concept of "Urban Legends" (A Story That Appears Mysteriously

question 24

Multiple Choice

Urban Legends
The concept of "urban legends" (a story that appears mysteriously and spreads spontaneously in various forms and is usually false posted on the Internet) and Internet scams are a real problem for some businesses. Gerber Baby Foods was flooded with 1 million letters and 80,000 phone calls from parents responding to an e-mail about a phony class-action lawsuit. Another urban legend about Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million. Procter & Gamble had to deal with claims that its Febreeze product contained Agent Orange, a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers, but experts believe this is the worst possible action to take. Companies should instead do everything possible to reassure its customers.
-Refer to Urban Legends. When an employee at Coca­Cola received an e­mail that contended half a rat's body had been found in a bottle of one of its competitor's products, the employee forwarded the e­mail to everyone who worked in the Atlanta office. What kind of a grapevine communications network did this Coke employee use?

• A) cluster chain
• B) stratified chain
• C) information overload
• D) source diffusion
• E) gossip chain

Distinguish between phenotype, race, and other biological and socially constructed concepts.

Understand the skills necessary to empathize with and understand people from different cultural backgrounds effectively.

Recognize the role of shared human values across different cultures and the importance of developing intercultural communication strategies.

Understand the concept of ethnocentrism and its impact on perceptions of culture.

---

Definitions:

Points of Difference

Unique attributes or benefits that set a product or service apart from its competitors.

Share Points

A term that might refer to locations or platforms for sharing information and collaboration within an organization, often used in the context of document and resource sharing systems.

Marketing ROIs

The return on investment from marketing activities, measuring the profitability and effectiveness of marketing expenditures.