On the Basis of Research Evidence, the Two Basic Needs

question 12

Multiple Choice

On the basis of research evidence, the two basic needs categories are:

• A) tangible and intangible needs
• B) physiological and psychological needs
• C) higher-order and lower-order needs
• D) extrinsic and intrinsic needs
• E) realized and unrealized needs

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Definitions:

Strategic Direction

The long-term path or course of action that an organization intends to follow to achieve its goals and objectives.

Multiproduct Firm

A company that markets and sells multiple product lines under one umbrella, often in related fields.

Customer Value

The valuation of a product or service by a consumer against its alternatives.

Strategic Marketing Process

A deliberate approach aimed at creating and implementing effective marketing strategies that align with a company’s overall goals and drive competitive advantage.