Fran Wilson Creative Cosmetics Is a Medium-Sized U

question 52

Multiple Choice

Fran Wilson Creative Cosmetics is a medium-sized U.S. company that sells 1.5 million tubes of its lipstick annually in Japan. It has no physical presence within the country beyond the fact its products are sold there. Fran Wilson Creative Cosmetics uses __________to reach the Japanese market.

• A) franchising
• B) direct investment
• C) licensing
• D) a strategic alliance
• E) exporting

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Definitions:

Attitude

A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object.

Political Party

A political party is an organized group of people with similar political aims and opinions, seeking to influence public policy by getting its candidates elected to public office.

Social Psychologist

A professional specializing in the scientific study of how individuals think, behave, and feel in social contexts.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.