If Respondents Are Asked to Allocate 100 Points to Attributes

question 24

Multiple Choice

If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.

• A) constant sum
• B) rank order
• C) paired comparison
• D) q-sort

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Definitions:

Biblical Literalism

The interpretation of the Bible that insists that the scriptures are absolutely accurate and true in every aspect, without metaphor or allegory.

Get Tough

A policy or approach characterized by strict enforcement and harsh penalties.

Sentencing Policies

Guidelines or laws that dictate the punishment for crimes, aimed at ensuring consistency and fairness in the criminal justice system.

Approval Rates

Measurements or percentages indicating the level of public or group support for a person, policy, or product.