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________ Involves Trained Observers Posing as Consumers and Shopping at Company

question 3

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________ involves trained observers posing as consumers and shopping at company or competitor-owned stores to collect data about customer-employee interaction and other marketing variables.(Choose the best answer. )


Definitions:

Microfinance Loans

Small loans provided to individuals or groups in impoverished areas to spur economic development.

Bank Loans

Borrowed sums of money from banks that individuals or businesses must repay with interest according to agreed-upon terms.

Collateral

An asset that a borrower offers to a lender as security for a loan, which can be seized if the loan is not repaid.

Repayments

The action of paying back a loan or debt.

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