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________ Involves Trained Observers Posing as Consumers and Shopping at Company

question 3

Multiple Choice

________ involves trained observers posing as consumers and shopping at company or competitor-owned stores to collect data about customer-employee interaction and other marketing variables.(Choose the best answer. )

Definitions:

Viral Marketing

A marketing strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

Distribution Center

A warehouse or specialized facility where products are stored and organized for the purpose of redistributing to retailers, wholesalers, or directly to consumers.

Wholesaler

A type of business that buys goods in large quantities directly from manufacturers or distributors and resells them to retailers or other businesses.

Retail Distribution Center

A specialized facility that handles the storage and distribution of goods to retail stores or directly to customers, often involving inventory management, order fulfillment, and transportation logistics.