In Conjoint Analysis,________ Are a Special Class of Fractional Designs

question 17

Multiple Choice

In conjoint analysis,________ are a special class of fractional designs that enable the efficient estimation of all main effects.

• A) part-worth functions
• B) relative importance weights
• C) attribute levels
• D) orthogonal arrays

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Definitions:

Acting Independently

Refers to entities or individuals making decisions or taking actions without reliance on or consultation with others, often emphasizing autonomy and self-reliance.

Optimal Quantity

The most efficient amount of a product or service that minimizes costs and maximizes profitability.

Normally Distributed

Describes a statistical distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values differ from the mean.