Tesco's Success Is Built on ____________

question 35

Multiple Choice

Tesco's success is built on ____________.

• A) direct marketing
• B) advertising
• C) personal selling
• D) sales promotion
• E) public relations

---

Definitions:

Meeting With Clients

A scheduled gathering between a service provider or business representative and one or more clients to discuss services, products, or other business matters.

Activity Cost Pools

Groups of indirect cost resources that are allocated to products and services using a cost driver.

Legal Firm

A business that provides legal services and is staffed by lawyers.

Activity-Based Costing

A method of allocating overhead and indirect costs to specific products or projects based on their use of resources.