In Terms of Branding the Dot-Com Crash Showed ________

question 36

Multiple Choice

In terms of branding the dot-com crash showed ________.

• A) that traditional brand equity did not carry over to the internet
• B) that the strength of brick and mortar brands carried over to the internet
• C) that technology was more important than brand equity
• D) all of the above

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Definitions:

Girl Scout Cookies

A variety of cookies sold by Girl Scouts in the United States as a fundraiser for their organization.

Asking for Order

The step in a sales process where the salesperson directly requests the potential customer to make a purchase decision.

Closing Sales

The final step in the sales process where agreements are finalized, and transactions are completed, securing the purchase.