________ Is the Process of Aggregating Individuals or Businesses Along

question 26

Multiple Choice

________ is the process of aggregating individuals or businesses along similar characteristics that pertain to the use, consumption, or benefits of a product or service.

• A) Marketing segmentation
• B) Targeting
• C) Geodemographics
• D) Value positioning

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Definitions:

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.

Implicit Racial Associations

Unconscious biases and attitudes towards different races that individuals may not be aware of.

Ingroup Bias

The tendency to favor and extend loyalty to members of one's own group over those of other groups.

Ingroup Bias

The tendency to favor, prioritize, or support members of one's own group over others.