The Reason That MICRO-Marketing Costs Too Much in Many Firms

question 101

Multiple Choice

The reason that MICRO-marketing costs too much in many firms is that:

• A) the marketing concept has not been accepted and implemented.
• B) most new products are not necessary to meet competition.
• C) marketing is not really needed.
• D) advertising is usually ineffective.
• E) None of the above--marketing never costs too much.

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Definitions:

Original Cost

The initial amount of money spent to acquire an asset, before depreciation or amortization is taken into account.

Required Rate Of Return

The minimum percentage return an investor expects to receive from an investment due to its risk level.

Tax Rate

The percentage at which an individual or corporation is taxed on their income.

Net Working Capital

The difference between a company's current assets and current liabilities, indicating its short-term financial health and efficiency.