Regarding the Roles of Marketers and Consumers in Improving the Macro-Marketing

question 197

Multiple Choice

Regarding the roles of marketers and consumers in improving the macro-marketing system:

• A) Marketing managers should not be expected to improve and extend the range of goods and services they make available.
• B) Decisions marketing managers make always increase the choices available to consumers.
• C) Consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources.
• D) All of the above.
• E) None of the above.

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Definitions:

Specific Groups

Defined segments of a population identified by shared characteristics or interests, often targeted in market research, public policy, or social initiatives.

Taste of Home Magazine

A cooking magazine that focuses on family-friendly recipes, submitted by home cooks from across the United States.

Heritage Products

Goods that are made with traditional methods, often with a long history associated with a particular culture, community, or family.