Which of the 4Ps in the Marketing Mix Is Most

question 39

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

Owners' Equity

The residual interest in the assets of a company after deducting its liabilities, reflecting the capital invested by the owners plus retained earnings.

Preferred Stock

A class of ownership in a corporation with a higher claim on assets and earnings than common stock, often with dividend payment preference.

Deductible Corporate Expense

Expenses that a corporation can subtract from its gross income to reduce its taxable income, according to tax laws.

Stock Dividend

A dividend payment made by a company to its shareholders in the form of additional shares rather than a cash payout.