Firms That Use Mass Customization

question 5

Multiple Choice

Firms that use mass customization

• A) may target either business customers or final consumers.
• B) may be able to take advantage of the Internet for orders.
• C) may be able to give their customers more or better choices.
• D) are likely to have higher costs than do firms who produce more standardized products, but may earn better profit margins.
• E) All of the above

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Definitions:

Responses

Reactions or behavior exhibited by an organism in response to a stimulus.

Learned Helplessness

A condition in which an individual becomes passive and unable to act to control or change a situation because of repeated exposure to uncontrollable events.

Avoidance Procedure

A behavioral training method where learning occurs through the avoidance of an unpleasant stimulus.

Aversive Stimulation

A psychological technique that uses unpleasant stimuli to reduce or eliminate undesirable behaviors.