A Marketing Audit Is Similar to an Accounting Audit or a Personnel

question 69

True/False

A marketing audit is similar to an accounting audit or a personnel audit, which businesses have used for some time.

---

Definitions:

Potential Customers

Individuals or entities that are likely to be interested in a business's products or services, but have not yet made a purchase.

Marks

Can refer to various contexts such as grades in an educational setting, trademarks in business, or identifying signs.

Independent Agent

An individual or entity that sells products or services on behalf of one or more companies but is not directly employed by any of them.

Sales Force

A dedicated team or department within a company focused on selling the company's products or services.