Which of the Following Statements About a "Marketing Audit" Is

question 117

Multiple Choice

Which of the following statements about a "marketing audit" is true?

• A) A marketing audit should be conducted only when some crisis arises.
• B) It probably should be conducted by someone inside the marketing department who is familiar with the whole program.
• C) A marketing audit should evaluate the company's whole marketing program--not just some parts of it.
• D) A marketing audit should be handled by the specialist most familiar with each of the marketing plans in the program.
• E) All of the above are true statements.

---

Definitions:

Associations

Connections or links between thoughts, ideas, or memories that can influence an individual's emotional responses and behavior.

Node

A basic unit or point in a network or system where connections are made.

Anterograde Amnesia

A condition where an individual is unable to form new memories after the onset of amnesia.

Brain Tumor

An abnormal growth of cells within the brain that can be benign or malignant, affecting various brain functions.