Effectiveness of an Advertising Medium Depends on All of the Following

question 144

Multiple Choice

Effectiveness of an advertising medium depends on all of the following except

• A) promotion objectives.
• B) funds available for advertising.
• C) nature of the product.
• D) markets targeted.
• E) who the media reaches.

---

Definitions:

Stramenopiles

A diverse group of eukaryotes that includes diatoms, golden algae, and brown algae, characterized by the presence of straw-like hairs on the flagella of their reproductive cells.

Photosynthetic

Relating to the process by which green plants, algae, and some bacteria convert light energy, usually from the sun, into chemical energy stored in glucose.

Brown Algae

Multicelled marine protists with a brown accessory pigment in their chloroplasts.

Foraminiferan

Marine protozoans with calcareous shells, found in both fresh and marine waters, which are often used as indicators in paleoclimatology studies.