When an Online Ad Is Delivered to a Person's Computer

question 147

Multiple Choice

When an online ad is delivered to a person's computer based on previous Web sites that person has visited, this is called:

• A) pay-per-click targeting.
• B) pioneering targeting.
• C) pay-per-view targeting.
• D) copy thrust targeting.
• E) behavioral targeting.

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Definitions:

Explicit Request

A direct and clear demand or appeal for something.

Deindividuation

The lessening of personal identity, self-restraint, and the sense of personal responsibility that can occur within a group.

Foot-In-The-Door Effect

A persuasive technique whereby agreeing to a small request increases the likelihood of agreeing to a second, larger request.

Polarization Phenomenon

The process where a group or individual's opinion becomes more extreme after discussion within the group, leading to more significant division.