Early Adopters

question 179

Multiple Choice

Early adopters

• A) tend to rely on information sources that are not controlled by marketers.
• B) tend to be opinion leaders.
• C) are the first adoption curve group to buy a product.
• D) all of the above.
• E) none of the above.

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Definitions:

Sociological

Relating to sociology, which is the study of the development, structure, and functioning of human society.

Psychosocial

Pertaining to the influence of social factors and individual psychological aspects on human development and behavior.

Competence

The ability or skill to do something successfully or efficiently.

Achievement

The accomplishment of a goal or the attainment of higher statuses or levels, often recognized by others through rewards or honors.