Examlex
If customers already have a positive attitude about a product, which promotional objective would you recommend?
Self-Concept
Self-concept is an individual's understanding of themselves, encompassing beliefs, feelings, and perceptions about their identity and personal attributes.
Self-Esteem
An individual's subjective evaluation of their own worth and capabilities.
Carl Rogers
An influential American psychologist who founded the client-centered therapy approach and contributed significantly to the humanistic psychology movement.
Psychosocial Development
Erikson’s theory of personality and development, which emphasizes social relationships and eight stages of growth.
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