LAGGARDS or NON-ADOPTERS

question 331

Multiple Choice

LAGGARDS or NON-ADOPTERS:

• A) are usually the smallest businesses with the least specialization.
• B) tend to be older and less well educated.
• C) rely mainly on other laggards for information.
• D) are suspicious of new ideas.
• E) All of the above.

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Definitions:

Common Values

refer to shared beliefs or standards within a group or organization that influence behavior and decision-making processes.

Personal Sacrifices

Acts of giving up one's own interests, comfort, or possessions for the sake of others or for a larger purpose.

Communication Norm

Established guidelines or behaviors regarded as acceptable and normal within a communication context, group, or culture.

Satisfy Customer

The act of fulfilling or exceeding the expectations and needs of a customer to ensure their satisfaction with a product or service.