The Early Majority Group

question 243

Multiple Choice

The early majority group

• A) tends to have the greatest contact with salespeople.
• B) tends to cling to the status quo and think it's the safe way.
• C) prefers to do things the way they have been done in the past and are very suspicious of new ideas.
• D) tends to avoid risk and waits to consider a new idea after many early adopters have tried it-and liked it.
• E) can help the promotion effort by spreading word-of-mouth information and advice among other consumers.

---

Definitions:

Person-Role Conflict

A situation where an individual's personal values or beliefs clash with the expectations of their professional role.

Demands Of Work

The requirements, pressures, and obligations that are part of a job and impact an employee's performance and well-being.

Reward Allocation Norms

Standards or rules governing how rewards are distributed within a group or organization.

Equity Norms

Norms aimed at ensuring fairness and equality in the distribution of resources and rewards within social and organizational settings.