A Producer Is Most Likely to Use a "Selling Agent

question 236

Multiple Choice

A producer is most likely to use a "selling agent" if:

• A) he lacks marketing know-how and working capital.
• B) he produces a broad product line.
• C) he mainly needs aggressive selling.
• D) his target customers are concentrated in a small geographic area.
• E) he sells a technical product that needs a lot of follow-up service.

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Definitions:

Product Liability Cases

Legal disputes where manufacturers, distributors, suppliers, or retailers are held responsible for damages caused by defects in their products.

Individual Product

A specific good or service offered for sale that is distinct in features or use from other products in the market.

More Dangerous

Describes a situation, substance, or action that poses a greater risk of harm or injury compared to others.

Manufacturing Defect

A defect in an individual product that makes the product more dangerous than other, identical products.