A Channel of Distribution

question 103

Multiple Choice

A channel of distribution:

• A) is any series of firms or individuals who participate in the flow of goods and services from producer to final user or consumer.
• B) must include an intermediary.
• C) must have at least three members--a manufacturer, a wholesaler, and a retailer.
• D) can't include use of direct distribution from a website.
• E) None of the above is a true statement.