Many Firms Prefer to Distribute Directly to the Final Customer

question 26

Multiple Choice

Many firms prefer to distribute directly to the final customer or consumer because they

• A) want to control the whole marketing job.
• B) believe they can serve target customers at a lower cost.
• C) think they can do the work more effectively than intermediaries.
• D) can use the Internet to make direct distribution easier.
• E) all of the above.

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Definitions:

Forwarding

The act of sending an email or data packet to another destination, typically used to ensure information reaches the intended recipient when direct delivery is not possible.

RTF

Rich Text Format, a file format used for text documents that support basic text formatting and can be read by many text editors and word processors.

Hyperlinks

Text or graphical elements that, when clicked, navigate the user to another location within the document or to an external webpage.

Email Service Provider

A company that offers email services, including sending, receiving, and storing emails, to individuals and organizations.