Which of the Following Statements About Direct-To-Customer Channels Is False

question 204

Multiple Choice

Which of the following statements about direct-to-customer channels is False?

• A) Most consumer products are sold via direct-to-customer channels.
• B) Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available.
• C) Many business products are sold via direct-to-customer channels.
• D) Service firms often use direct-to-customer channels.
• E) "Direct marketing" does not mean that a firm uses direct-to-customer channels.

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