A Good Reason for Developing or Joining a Vertical Marketing

question 209

Multiple Choice

A good reason for developing or joining a vertical marketing system

• A) is that the whole channel focuses on the same target market at the end of the channel and seems to be more effective.
• B) market competition at each level of the channel eliminates inefficient firms and serves consumers' needs better.
• C) is that no member of the channel has to bear the costs of the regrouping activities.
• D) is that no member of the channel has to plan for the whole channel since good decisions at each level run the channel.
• E) All of the above.

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Definitions:

Hydrogen Bond

A weak bond between two molecules resulting from an electrostatic attraction between a proton in one molecule and an electronegative atom in the other.

Polar Covalent

A type of chemical bond where two atoms share a pair of electrons unequally, resulting in a molecule with electrically charged poles.

Alkaline

Having a pH greater than 7, which is opposite of acidic, and is characterized by the presence of a higher concentration of OH- ions than H+ ions in a solution.

Buffer

A solution or substance that minimizes changes in pH by absorbing or releasing hydrogen ions.