A Computer Manufacturer Runs Training Programs for Its "Cooperating" Retailers

question 88

Multiple Choice

A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of:

• A) an administered channel system.
• B) a contractual channel system.
• C) a traditional channel system.
• D) a vertically integrated corporate channel system.
• E) a franchising system.

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Definitions:

Asthenosphere

The highly viscous, mechanically weak, and ductilely deforming region of the upper mantle of the Earth.

Decompression

The process of reducing pressure in a physical system, often leading to the release of dissolved gases or the formation of bubbles in a liquid.

Solid Mantle

The thick layer of solid rock between the Earth's crust and its liquid outer core, involved in plate tectonics and volcanic activity.

Earthquakes

Natural phenomena caused by a sudden release of energy in the Earth's crust, leading to ground shaking and, in some cases, causing great destruction.