Which of the Following Is a Common Cause of New

question 131

Multiple Choice

Which of the following is a common cause of new product failures?

• A) The product fails to offer the customer a unique benefit.
• B) The company tries to follow an organized new-product development process--rather than using a faster and more spontaneous, "race-to-market" approach.
• C) The managers worry too much about the competition.
• D) The company delays putting the product on the market until it has developed a complete marketing plan.
• E) All of the above.

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Definitions:

Cost of Appraisal

The expenses associated with the activities to measure, evaluate, or audit products or services to ensure conformance with quality standards.

Group Involvement

The participation and collaboration of multiple individuals or teams in the pursuit of a common goal or project.

68-95-99.7 Rule

A statistical rule stating that in a normal distribution, about 68% of observed values fall within one standard deviation, 95% within two, and 99.7% within three standard deviations of the mean.

Normally Distributed

Describes a statistical distribution where data points are symmetrically distributed around the mean, forming a bell-shaped curve.