Ideas About Potential New Products Should

question 50

Multiple Choice

Ideas about potential new products should

• A) be encouraged from any and all sources, since only a few ideas will develop into successful products.
• B) not be eliminated from consideration until they have been tested in the commercialization stage.
• C) come primarily from employees of the firm--so that time won't be wasted evaluating product ideas that are inconsistent with the firm's objectives and resources.
• D) come from outside the firm, since studies show that really new ideas require a fresh perspective.
• E) None of the above is correct.

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