Services

question 250

Multiple Choice

Services

• A) are intangible.
• B) often have to be produced in the presence of the customer.
• C) are not easy to store.
• D) are perishable.
• E) all of the above.

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Definitions:

Diversification

A risk management strategy that involves entering into new markets or adding new products to a company's portfolio to spread and reduce risks.

Aggressive

A forceful approach or strategy intended to dominate or win over, often characterized by assertiveness and boldness in action.

Marketing Objectives

The specific goals set by a company as part of its marketing plan, which may include increasing brand awareness, sales, market share, or customer loyalty.

Strategy Canvas

A strategic management tool used for comparing current market positions of companies and to visualize strategies in uncontested market spaces.