Using Total Quality Management to Improve the Implementation of a Marketing

question 214

Multiple Choice

Using total quality management to improve the implementation of a marketing plan is likely to include:

• A) the use of Pareto charts as a visual aid to determine why things go wrong.
• B) the use of fishbone diagrams to show which problems are most important.
• C) an emphasis on physical products over service products.
• D) training and empowerment of employees to identify and solve customer problems.
• E) all of the above are correct.

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Definitions:

EOQ Lot-Sizing

A quantitative model used in inventory management for determining the optimal order quantity that minimizes total inventory costs.

Gross Requirements

The total demand for a product or component before taking into account inventory on hand or any scheduled receipts.

MRP Tables

Material Requirements Planning Tables are tools used in manufacturing to ensure that materials are available for production and products are available for delivery to customers, synchronizing supply with demand.

Bill of Material

A comprehensive list detailing the raw materials, parts, and components, including quantities, required to produce a product.