When Getting Information for Marketing Decisions, the Marketing Manager

question 17

Multiple Choice

When getting information for marketing decisions, the marketing manager:

• A) may use both internal and external sources of information.
• B) may need to make some decisions based on incomplete information.
• C) may need to rely on his or her own instincts to make some decisions.
• D) should have access to ongoing information about business performance.
• E) all of the above.

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Definitions:

Selfish Interests

Actions or motives focused primarily on one's own advantage, benefit or well-being, often at the expense of others.

American Industry

The sector of the U.S. economy involved in the production of goods and services, encompassing a wide range of activities from manufacturing to technology.

Automobile

A motorized vehicle on wheels, commonly propelled by an internal combustion engine or an electric motor, utilized for transport purposes.

Computer Software

A set of instructions, data, or programs used to operate computers and execute specific tasks, distinct from the physical hardware on which it runs.