Regarding Marketing Research

question 67

Multiple Choice

Regarding marketing research,

• A) when time is short and a decision must be made, it is better not to do a research project that can answer only some of the questions.
• B) a good researcher will understand the marketing problem as well as the technical details of marketing research.
• C) marketing managers really don't have to know much about how to plan marketing research to use the results effectively.
• D) most large companies don't use outside research specialists.
• E) the marketing manager is usually too involved to be objective, so a research specialist should define the problem.

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Definitions:

Bibliographical References

List of sources cited in a scholarly work, detailing information necessary for readers to locate and retrieve each source.

First Draft

The initial version of a document or project, often revised and edited in subsequent versions.

Research Paper

An academic or scholarly work that presents the author's research and findings on a specific topic.

Word Count Indicator

A tool in word processing software that displays the number of words contained in a document, helping users meet specific text length requirements.