Which of the Following Is Most Consistent with the Marketing

question 172

Multiple Choice

Which of the following is most consistent with the marketing research process discussed in the text?

• A) "We know that time is always short, so as soon as we define the problem we get on with our data collection."
• B) "We pay a lot for marketing research experts, so our managers don't waste time trying to figure out how projects should be conducted."
• C) "We always use mail surveys, so that we won't have to worry about nonresponse problems."
• D) "Secondary data is often all we need to solve our problems."
• E) None of the above is a good answer.

---

Definitions:

Determined

A term that implies a firm or persistent resolution to achieve a particular outcome or objective.

Trade Balance

The difference between a country's exports and imports, indicating whether a country has a trade surplus or deficit.

Reduced

Describes a condition where something is made smaller in size, amount, or degree.

Balance Of Payments

A record of all transactions made between one particular country and all other countries during a specified period of time.