The Big Advantage of Qualitative Research in Marketing Is

question 206

Multiple Choice

The big advantage of qualitative research in marketing is:

• A) ease of interpretation.
• B) it provides a good basis for statistical analysis.
• C) the in-depth responses it provides.
• D) the analysis can be handled on a personal computer.
• E) None of the above.

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Definitions:

Uniform Procedures

Standardized methods or protocols used in various fields to ensure consistency and reliability.

Laboratory Observation

A research method in which subjects are observed in a controlled environment to ensure accuracy and control over variables.

Natural Surroundings

The physical environment around us that has not been significantly altered by human activity, including forests, rivers, and mountains.

Research Study

A structured process of investigation aimed at discovering, interpreting, or revising facts or theories.