A Marketing Information System (MIS) Includes All of the Following

question 25

Multiple Choice

A marketing information system (MIS) includes all of the following except:

• A) Data warehouses.
• B) Decision support systems.
• C) Internet support systems.
• D) Marketing models.
• E) Tools to access multimedia data.

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Definitions:

Income Statement

A financial report that shows a company's financial performance over a specific period, including revenues, expenses, and profit or loss.

Contribution Margin Ratio

The percentage of sales revenue that exceeds variable costs, indicating how much of each sales dollar is available to cover fixed costs and generate profit.

Tile Manufacturer

A company that specializes in producing tiles for floors, walls, and other surfaces.

Operating Leverage

A financial concept that measures the proportion of fixed costs to variable costs in a company's cost structure, affecting profitability with changes in sales volume.