Which of the Following Statements BEST Reflects the Point of View

question 169

Multiple Choice

Which of the following statements BEST reflects the point of view of the text with respect to marketing research?

• A) "We don't use computers, surveys and the like because marketing's information needs are usually not that precise anyway."
• B) "When we work with outside marketing research specialists, we expect them to take the time to really understand the problem we are trying to solve."
• C) "As marketing manager, I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions."
• D) "As marketing research director, I should know the marketing manager's position in advance, so we can prove it is correct if possible."
• E) "Our company is very small, but we should have our own marketing research department anyway-to get the information we need to make good decisions."

---

Definitions:

Independent Nations

These are sovereign states that operate and make decisions independently from other entities and have full control over their own territory.

Regional Trade Communities

are groups of neighboring countries that have agreed to significantly reduce or eliminate trade barriers among themselves.

Central America

A geographical region in the Americas bordered by Mexico to the north, the Caribbean to the east, the Pacific Ocean to the southwest, and South America to the southeast.

Europe

A continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere, comprising a variety of countries, cultures, and languages.