Which of the Following Statements BEST Reflects the Point of View

question 169

Multiple Choice

Which of the following statements BEST reflects the point of view of the text with respect to marketing research?

• A) "We don't use computers, surveys and the like because marketing's information needs are usually not that precise anyway."
• B) "When we work with outside marketing research specialists, we expect them to take the time to really understand the problem we are trying to solve."
• C) "As marketing manager, I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions."
• D) "As marketing research director, I should know the marketing manager's position in advance, so we can prove it is correct if possible."
• E) "Our company is very small, but we should have our own marketing research department anyway-to get the information we need to make good decisions."

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Definitions:

Network Design

The planning phase for the layout of a new network, including choosing appropriate hardware and software to meet the organization's needs.

Traffic Signal

A signaling device positioned at road intersections, pedestrian crossings, and other locations to control flows of traffic.

Data Collisions

Occur when multiple devices attempt to send information over a network simultaneously, causing the transmitted data to collide and corrupt.

Data Packets

Units of data formatted for transmission across networks, containing both the data being transmitted and control information.