New-Task Buying

question 228

Multiple Choice

New-task buying

• A) is a routine repurchase that may have been made many times before.
• B) occurs when an organization has a new need and the customer wants a great deal of information.
• C) is an in-between process where some review of the buying situation is done.
• D) occurs when an organization has a routine need and the customer wants only minimal information.
• E) involves no review of suppliers.

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Definitions:

Open Communication

A policy or practice that emphasizes transparency, freedom to express ideas, and the flow of information within an organization or group.

Values

Principles or standards of behavior; one's judgment of what is important in life.

Deeply Held Beliefs

Convictions or principles that are firmly rooted in an individual's value system and guide their behavior and decision-making.

Organizational Culture

The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business or organization.