When a Large Wholesaler or Retailer Uses a Buying Committee

question 118

Multiple Choice

When a large wholesaler or retailer uses a buying committee,

• A) the buyer still makes the final purchase decision.
• B) the sales rep may not be able to make a sales presentation to the committee.
• C) the impact of persuasive salespeople is increased.
• D) the intermediary is more likely to take a chance on a really new product that hasn't yet proved itself.
• E) All of the above are true.

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