The Present State of Our Knowledge About Consumer Behavior Is

question 248

Multiple Choice

The present state of our knowledge about consumer behavior is such that:

• A) the behavioral sciences provide the marketing manager with a complete explanation of the "whys" of consumer behavior.
• B) a marketing manager usually must blend intuition and judgment with findings from the behavioral sciences to explain and predict consumer behavior.
• C) relevant market dimensions can be easily identified and measured using "psychographics."
• D) marketing research can't tell us much more about specific aspects of consumer behavior.
• E) All of the above are true statements.

---

Definitions:

Participatory Planning

An approach to planning which involves stakeholders or community members in the decision-making process to better meet their needs and ensure more effective outcomes.

Conflict Over Scarce Resources

Disputes that arise due to limited availability of resources required by multiple parties.

Creativity

The ability to generate innovative ideas and solutions.

Management By Objectives

A management strategy in which employees and managers establish clear, specific objectives that are used to measure and guide performance and achievements.