Which of the Following Gives the Correct ORDERING of the Steps

question 181

Multiple Choice

Which of the following gives the correct ORDERING of the steps in the "adoption process?"

• A) Interest, awareness, trial, decision, evaluation, dissonance
• B) Awareness, interest, evaluation, trial, decision, confirmation
• C) Awareness, interest, trial, evaluation, decision, dissonance
• D) Awareness, interest, trial, decision, evaluation, confirmation
• E) Awareness, interest, evaluation, decision, trial, confirmation

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Definitions:

Marketing Activities

Tasks and efforts undertaken by a company to promote and sell its products or services, including advertising, social media marketing, and public relations.

Business Models

Strategic plan outlining how a company creates, delivers, and captures value, in economic, social, cultural or other contexts.

Organizational Cultures

Organizational cultures encompass the shared values, beliefs, and norms that influence the behavior of individuals within an organization, shaping its social and psychological environment.

Marketing Tactics

Specific actions or strategies used by a company to achieve marketing objectives.