Which of the Following Products Probably Would Result in the Lowest

question 219

Multiple Choice

Which of the following products probably would result in the lowest involvement purchase for most consumers?

• A) Paper towels
• B) Summer vacation
• C) CD player
• D) Sweater
• E) Cough syrup

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Definitions:

Presentment

The formal presentation of a document, such as a bill of exchange, for acceptance or payment.

Demand

The consumers' willingness and ability to purchase goods or services at a given price.

Instrument

A formal document, such as a contract, will, or security, that legally records a right, obligation, or transaction.

Good Faith

The honest intention to act without taking an unfair advantage over another party, based on the belief that others will similarly act honestly.