Which of the Following Is an Important Question That Marketers

question 77

Multiple Choice

Which of the following is an important question that marketers need to answer about any potential market?

• A) How big is it?
• B) Where is it?
• C) What are its relevant segmenting dimensions?
• D) All of the above are important questions.
• E) None of the above are important questions.

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Definitions:

Interactive

Capable of acting in response to user input; engaging in two-way communication.

Tangible

Physical products or goods that can be seen, touched, and used, as opposed to services or digital products which are intangible.

Intangible

Describes products or services that cannot be seen, touched or physically measured, such as expertise or an insurance policy.

Brand Managers

Individuals responsible for developing and implementing strategies to increase the value and performance of a specific brand, product, or product line.