When Looking at Demographic Dimensions, Marketers Should

question 24

Multiple Choice

When looking at demographic dimensions, marketers should:

• A) know that it is illegal to segment markets based on membership in some racial or ethnic group.
• B) know that demographics are especially helpful in explaining why specific people buy specific brands.
• C) recognize that demographics can be very useful for estimating the market potential of possible target markets.
• D) understand that ethnic groups are generally homogeneous within.
• E) All of the above are correct.